MultiChoice Nigeria has unveiled indigenous mobile app, “Abeg”, as the Headline Sponsor for the 6th Season of its popular reality TV show, Big Brother Naija.
Launched in September2020, ‘Abeg’ is a peer-to-peer social payment platform which enables users to send, request and receive money quickly and pay seamlessly for goods and services. The mobile app has been designed by Piggytech Global Limited, a leading financial technology company.
John Ugbe, CEO of MultiChoice Nigeria, spoke about the new collaboration, “We are excited to have “Abeg” for the 6th season of the BBNaija reality show. “Abeg” is a young and creative fintech business with passion for providing its customers with payment experience just as we are committed to connecting our customers with stories and experiences they love. We believe this new partnership with “Abeg” will deepen the engagement with our customers and fans of the show even as we look forward to a great season”.
The open call auditions for the popular reality show will be announced in due course as the show makes a return for a sixth Season later this year.
“Abeg” is the Headline Sponsor of Big Brother Naija Season 6 and Associate Sponsor is Patricia.